Cart

Become a Retailer

Become a Colorantic Retailer

The only Quebec company manufacturing chalk paint and furniture upcycling supplies.

A Fast-Growing, 100% Quebec Company

In recent years, the passion for upcycling furniture and all kinds of objects has grown considerably, and more and more people are choosing Colorantic.

Located in Victoriaville, Quebec, Colorantic is a manufacturer and distributor of chalk paint, waxes, varnishes, glitters, glazes, decorative knobs, brushes and stencils: everything under one roof for a perfect makeover at a lower cost.

Colorantic’s strong growth is mainly due to our unique high-end products, our very short delivery times and our excellent customer service.

Launch Offer

A Welcome Offer for Our New Retailers

We would be delighted to count you among our retailers. For your first three months, enjoy free delivery: a promo code will be sent to you so you can place your orders online on our retailer site. New retailers also get 50% off their first order.

Our Mission

Our primary objective is to be loyal to our retailers. Our values are the foundation of our company. That’s why we’ve created a method that lets you benefit from buyers in your region: you are in charge of supporting your community, and we strive to promote fairness and loyalty toward our retailers.

We know how much you invest in your business. We want to empower entrepreneurs and bring you new ways to promote Colorantic products. In other words, our goal is to include you in the Colorantic family!

Why Choose Colorantic?

Here are some good reasons to choose Colorantic:

  • Real Liquid Chalk

    Colorantic is the only company to use real liquid chalk in its recipe.

  • Canadian Barcodes

    All our products have Canadian UPC barcodes.

  • Product Liability Insurance

    Our products are covered by product liability insurance.

  • A Bilingual Presence

    Colorantic is present in both French and English on social media.

  • Well-Known Influencers

    Our paint is showcased by popular influencers such as Natacha Watier (Natacha Créative), Rosalie Taillefer-Simard, Anaïs Favron and a few others.

  • A Canadian Safety Data Sheet

    Each of our products comes with a Canadian MSDS.

  • A Non-Toxic Paint

    Our paint contains no lead; the added colourants contain only a tiny amount of volatile organic compounds (VOCs), in accordance with Health Canada standards.

  • A Food-Grade Wax

    Our natural beeswax is approved and rated “food grade” by Health Canada chemists: perfect for butcher blocks and wooden bowls.

  • Bilingual Labels Compliant with Bill 101

    Our product labels are bilingual and compliant with Quebec’s Bill 101.

  • Training for Your Sales Staff

    We offer training for your sales staff, by online webinar or in person.

  • Vibrant, Deep Colours

    Our chalk paint shades are vibrant and deep, and they charm makeover enthusiasts.

  • A Paint That Keeps

    Our reusable plastic jars and lids let the paint keep for up to three years on the shelf.

  • Four Tintable Bases

    We offer four chalk bases, in quart and gallon sizes, that we can tint to the colour codes of popular manufacturers such as Benjamin Moore, Sico, MF, Bétonel, Behr and many others.

Discover Colorantic on Video

Learn how to paint a piece of furniture with our chalk-based products.

Our Starter Packages

We offer various starter packages. Send us your starting amount and we’ll create a custom quote for you. Minimum starting amount: $500.

  • Hardware Store Package

    For stores and hardware stores with tinting machines.

  • Boutique Package

    For designers and decor boutiques without a tinting machine.

Display Ideas

Would you like to see display ideas to help plan your future layout? See how our current retailers have shown imagination and creativity.

See Display Ideas

Who Can Become a Colorantic Retailer

Colorantic sells exclusively to brick-and-mortar businesses and interior designers. No matter which banner you belong to — BMR, Benjamin Moore, Home Hardware, Rona, Ace, Lowe’s, Réno Dépôt, independent paint stores, Bétonel, art supply stores, interior designers and more — we want you as a retailer! And to our current retailers: we hope to keep you for a long time.

Ready to Get Started? Contact Us

  • Jolaine

    Customer Service Coordinator and Interior Designer

    819-795-4442, ext. 108

    Email Jolaine

  • Marianne

    Owner

    819-795-4442, ext. 101

    Email Marianne

Let’s Discuss Your Project

Book a free 15-minute discovery call with our team.

Book a Call

Ready to Become a Retailer?

Tell us about your business: we’ll get back to you quickly to discuss the next steps.